Heartlandmermaid.com is internally capitalized by its principals, allowing it to quickly respond to opportunities and close on its commitments without the risks and delays of raising external capital. Heartlandmermaid.com is a privately owned and managed investment company, providing flexibility in financing alternatives, product types, time horizons, and return requirements. Our lean structure and highly liquid capital base allows it to move quickly into markets and investment opportunities. Heartlandmermaid.com investments have consistently generated risk-adjusted returns that have outperformed the overall market. The company achieves strong cash-on-cash returns and asset appreciation by renovating, re-branding, and improving the operations of each asset in which it invests.